{"id":1575,"date":"2019-06-17T16:34:05","date_gmt":"2019-06-17T19:34:05","guid":{"rendered":"http:\/\/desenvolvimento.vivaomundodigital.com.br\/trajano\/17062019-marca-e-nome-empresarial-voce-sabe-diferenca\/"},"modified":"2019-10-07T13:09:17","modified_gmt":"2019-10-07T16:09:17","slug":"17062019-marca-e-nome-empresarial-voce-sabe-diferenca","status":"publish","type":"post","link":"https:\/\/tnp.adv.br\/en\/17062019-marca-e-nome-empresarial-voce-sabe-diferenca\/","title":{"rendered":"17\/06\/2019 &#8211; Marca e nome empresarial, voc\u00ea sabe a diferen\u00e7a?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-family: 'Sabon LT Std',serif;\">A diferen\u00e7a entre o nome empresarial e a marca de uma determinada empresa pode causar diversas confus\u00f5es e d\u00favidas. Os dois normalmente definem a identidade de uma empresa e em certas ocasi\u00f5es tem a mesma nomenclatura, contudo, cada instituto possui regras pr\u00f3prias e resulta em prote\u00e7\u00f5es diferentes.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Sabon LT Std',serif;\">O nome empresarial \u00e9 aquele que identifica a pessoa jur\u00eddica em seus neg\u00f3cios gerais como em contratos, ele \u00e9 registrado na junta comercial da sede da empresa e ter\u00e1 prote\u00e7\u00e3o de abrang\u00eancia estadual. J\u00e1 marca constitui-se nos sinais distintivos usados para assinalar, identificar e distinguir, de forma \u00fanica produtos, servi\u00e7os ou empresas. \u00c9 a forma que o consumidor ver\u00e1 empresa e as coisas dela derivadas, como s\u00edmbolos e artes espec\u00edficas, dessa forma, deve ser registrado no INPI e proporcionar\u00e1 prote\u00e7\u00e3o em todo o territ\u00f3rio nacional. <\/span><\/p>\n<p style=\"text-align: justify;\"><strong>Ravi Pretrelli Paciornik<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Advogado &#8211; Trajano Neto e Paciornik Advogados<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A diferen\u00e7a entre o nome empresarial e a marca de uma determinada empresa pode causar diversas confus\u00f5es e d\u00favidas. Os dois normalmente definem a identidade de uma empresa e em certas ocasi\u00f5es tem a mesma nomenclatura, contudo, cada instituto possui regras pr\u00f3prias e resulta em prote\u00e7\u00f5es diferentes. O nome empresarial \u00e9 aquele que identifica a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_joinchat":[],"footnotes":""},"categories":[22],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>17\/06\/2019 - Marca e nome empresarial, voc\u00ea sabe a diferen\u00e7a? - Trajano Neto &amp; Paciornik Advogados<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tnp.adv.br\/en\/17062019-marca-e-nome-empresarial-voce-sabe-diferenca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"17\/06\/2019 - Marca e nome empresarial, voc\u00ea sabe a diferen\u00e7a? - Trajano Neto &amp; Paciornik Advogados\" \/>\n<meta property=\"og:description\" content=\"A diferen\u00e7a entre o nome empresarial e a marca de uma determinada empresa pode causar diversas confus\u00f5es e d\u00favidas. Os dois normalmente definem a identidade de uma empresa e em certas ocasi\u00f5es tem a mesma nomenclatura, contudo, cada instituto possui regras pr\u00f3prias e resulta em prote\u00e7\u00f5es diferentes. 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